Wordtracker
Feature rich paid keyword research tool which collects data from a couple popular meta search engines, like Dogpile. Due to Wordtracker’s small sample size their data may be easy to game. See also:...
View ArticleKeyword Research
The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on. Example keyword discovery methods: using keyword research tools looking at analytics...
View ArticleKeyword Funnel
The relationship between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling errors, poor search relevancy, and automated or...
View ArticleKeyword Density
An old measure of search engine relevancy based on how prominent keywords appeared within the content of a page. Keyword density is no longer a valid measure of relevancy over a broad open search index...
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A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for. Long tail and brand related keywords are typically worth more than shorter and vague...
View ArticleLong Tail
Phrase describing how for any category of product being sold there is much more aggregate demand for the non-hits than there is for the hits. How does the long tail applies to keywords? Long Tail...
View ArticleKeyword Stuffing
Writing copy that uses excessive amounts of the core keyword. When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus some pages...
View ArticleTerm Frequency
A measure of how frequently a keyword appears amongst a collection of documents.
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